Objective: Creative based project that will use previous assets as the raw materials for the final digital preparation of a menu for a Japanese restaurant.
Background: A new far-east fusion restaurant plans to open a new location in the Entertainment district and requires a new menu design. The great artist Shigeo Fukuda's bold and unique poster design is the cornerstone of Hai restaurant art direction and at many level the culture of walking in the door. Elements of WW2 propaganda poster design should also add lightweight influences for the design style. The patrons of the Hai -restaurant is the very top level of the Professional ecosystem. Life-time Business deals are made based on an evening at Hai restaurant. The high level of quality ingredient and expert craftsmanship sets the Hai light-years beyond any experience. We expect the same level of detail for the creative,design, deployment and execution for the menu design.
Ideation and Discovery: Here is my mind map and research materials. I have also included my soya sauce background created last semester.
Here are some Japanese Ink Paintings I found that I used for inspiration.
Here are some poster artwork created by the artist Shigeo Fukuda. His artwork is the main cornerstone for the design and feel for the restaurant and menu design. I will explain how my menu design captures the essence of his artwork.
Our design also had to have some lightweight WW2 propaganda poster design influence. I will also explain how my design incorporates this influence.
Mindmap |
Before the logo was provided for us, I had already created a few logo designs and decided that I was going to use these, since the logo I created already matched my design for the final menu. |
My original soy sauce painting. |
Production: Finally, the final product. Below are a series of images that show the final menu. I decided to do a three column back and front menu, as there were not too many menu items and it gave the text some room to breathe. The first two images are the full front and back layouts (as would be sent to printer), followed by a series of images as it would be viewed by the customers.
Final Menu (Outside) |
Final Menu (Inside) |
Final Menu Outside (Front)
Final Menu Inside (3/4 view)
Final Menu Inside (Full) |
Final Menu Outside (Full) |
Time Sheet |